Branding & G Design
brochure
Turning extraordinary visions and spontaneous inspirations into reality.
"Legatto Harmony Institute" Brand
Sketch: Golden spirals in symmetry. A Music and Harmony school must be represented by an iconic design that magnifies the concept. The logo recalls the exquisite cuts of orchestral instruments.
"Vortex Vitality Clinic" Brand
Sketch: A clinic that works with stem cells to support regenerative processes. For this reason, a grid in the shape of a Flower of Life was created, which is part of the brand itself and gives proportion to the composition.
"Balkah" Brand
Sketch: A toroidal belt with proportions given by the seed of life provides the guides from which a new form is extracted, which mutates as it is perceived in different sizes. A very modern hotel.
"Comaye" Brand
Sketch: Circle squaring and Circle triangulation superimposed. From the guides a central shape like a "navel" is born, which represents the concept of "Circle of Women" and the work that the brand does.
"Beings in Consciousness" Brand
Sketch: Golden ratio rotated and in symmetry. Conceptually it is an NGO that seeks to create harmony between two entities (represented by the spheres).
"Sacred Alchemy" Brand
Sketch: Witch's knot and its geometric construction from the squaring of the circle. The brand defines a face-to-face healing experience guided by the ancestral concepts of alchemy and femininity.
Smart Plans Guide
Sketch: Sketch of plans for octagonal construction by harmonic resonance. The architect can compose curvatures, columns and slab based on the grid (guide) that we generate according to the original idea.
Brand "Eco World Building" Brand
Sketch: Geometric typography, placement on 3D effect and planet composition with golden ratio circles. The conceptual idea is to integrate nature and its subtlety with engineering and its technicality.
3 Creative Principles
To Innovate is to improve, enhance and transcend. Brand innovation is an art that we love to execute.
We seek to endure the identity of a brand, based on 3 fundamental axes:
1. Its Origin
know how beginning of the brand is key to understand its reason for existing. We consider factors as cultural, social, historical and environmental that led to the creation of the brand and thus define its essence and purpose.
2. His Essence
The essence of a brand is defined by its ethical, geometric, chromatic and sound nature. When this axis is very clear, the brand acquires an authentic personality in full harmony with its habitat.
3. Its Purpose
Having Purpose is transcending the boundaries of time and space. A purpose with power inspires a sense of belonging towards the brand, existing with a sense of evolution that benefits its environment.
Hunab Amaya. Designer
I am a multi-disciplinary artist Passionate about harmonizing my environment.
I started my career as a musician at the age of 12, dedicating myself to composition, arrangements and teaching. Very soon music led me to the visual arts and to understand the complex science of unifying concepts.
Later I traveled to Europe and Asia (Germany & India) to study in a particular way with designers and architects the secrets of resonance and harmony and its tangible effects in our lives.
I currently teach my apprenticeships at the school I founded Legatto Music & Harmony Institute.
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